To Consider
- To meet the brief ‘LANGUAGE’ as efficiently as possible without overdoing or confusing with personal projects.
- To execute it so that it is visually appropriate to the song and has a unique touch – artistically and technologically sound.
Moodboards
- the running theme will be that the end format will be a video but in which there is a spinning circle where the art and visuals appear. This is to give the visual effect of a spinning vinyl but with a unique touch.
- I feel that this is a unique idea in which I will be able to incorporate computational practices as well as a retro aesthetic, shown by the two video examples below.
The picture shown on the left is the music video for ‘Hula Hoops’. The video is a vivid, colourful music video that has all elements of a traditional music video in the pop genre, except that the video is cropped into a circle, giving it the effect of a CD/Vinyl record.
The picture on the right is the record for Takako Mamiya’s 1982 album ‘Love Trip’. One of the comments under the video state ‘it would be good if the record was spinning’, which led me to develop ideas for simple music video visuals that incorporate the vintage aesthetic of a record as well as modern computational practices for the visuals displayed.
Sway
For the cover of Sway, I took a lot of inspiration from the colour schemes and imagery in Alice in Wonderland. There is a lot of very vivid colours and imagery that I though would go well with a song like this. I initially wanted to do a larger variety of items e.g. dice, cards, mushrooms, but did not want a big barrage of different imagery for just a minute long snippet of music. I then decided to just code a few variations of checkerboard designs moving in different directions as I was not even confident with this one concept yet.